here it is, the video clip which started this whole series of architectural pop videos,“
this particular video of american recording artist moby, directed by jonas åkerlund, was shot entirely on location in the modernist heart of the swedish capital stockholm. read more about its high-architecture-goes-pop-culture significance here. it was as feedback to that particular article of mine (about moby’s and jonas åkerlund's video) that lars gezelius recently sent me the hip-hop video clip which became the subject of the first post in this video mini-series. thanks again, lars.